Last year, Jay Dillon and his father, Bob, began experimenting with all the “everyday low price” notion, using it into patio furniture — a rarity from the Twin Cities.
They held earnings advertised on Craigslist. Those went well enough that they expanded to the Minneapolis Home & Garden Show in February.
Pleased with all the earnings from trials, they’re putting down roots in a permanent retail outlet called Yardbird Furniture that opened Friday at St. Louis Park.
Consumers see purchase cycles however work during production and the Dillons went to the mills in China to learn more.
“We are partnering with the very same factories which create elements for Pottery Barn and Frontgate,” explained Yardbird President Jay Dillon. “But we cut out the sourcing companies and fancy showrooms and save the consumer around 50 percent.”
Yardbird shares 10 unique sets from $749 to $2,999. Most are named such as Elliot, Calhoun, Harriet, Isles, Langdon and Waverly.
A sectional couch and coffee table with Sunbrellla fabric cushions. ] JEFF WHEELER ï firstname.lastname@example.org Yardbird, a new patio furniture notion at St. Louis Park, photographed Wednesday, April 5, 2017 is supplying outdoor furniture with all the quality of domestic retailers but at half of the cost due. His father and Jay Dillon, Bob Dillon will hold a soft opening this weekend along with a grand opening next week.
Demand for furniture is increasing at a pace that is higher than for furniture. That’s due mostly to Americans putting equal emphasis on interior and exterior decor. Insides are expanding to three year spaces and spending additional money to supply it, according to Orbis Research.
Heidi Calhoun-Lopez of Minnetonka saw the Dillons’ advertisements when she scope out patio sets . Prices at the $5,000 to $8,000 range kept her from closing the bargain. When flooring models were being sold for less, she put her name on a record at Pottery Barn to be called.
“Then I saw the Craigslist ad from Jay and discovered exactly what we needed for approximately $1,500,” she explained. “It was tens of thousands less than even Pottery Barn’s floor model.”
According to the test run of past year, father and son went upscale in their own offerings. The mid century sets like the ones sold at stores such as Home Depot did not move as rapidly so they focused on fashions very similar to brands like Thos. Baker, both Frontgate and Lloyd Flanders.
What is distinct about Yardbird, according to Jay Dillon, is that customers won’t need to wait to their furniture. Beginning Tuesday if there is a large shipment expected, most sets will be in 2 neutral colours for cushions in inventory. Other colors can be special ordered with delivery in about a couple of weeks. Installation and delivery is an additional $100 in the metro area.
Based on the achievement of Yardbird locally, the set are considering expanding to more busy markets at the Sun Belt. “Right now, we’re lean and mean,” Bob stated. “There are three people.”
Owner Bob Dillon spends the Dillon Group at New Hope most of his time along with his longtime business, a distributor for European garden resources and shelving.
TV ads for Yardbird will start running including TV personality Bobby Jensen. Competitors’ names will be cited. Are they worried about taking on retailers? “We are not thinking about choosing a battle,” explained Bob Dillon. “We have checked with lawyers to make sure we’re being fair.”
Their furniture stems in the factories that are exact since the names, however there are subtle changes which Jay asked based on customer feedback. On the Langston group, Jay asked the maker to shrink the elevation of their legs and then drop the front and rear skirt lower into the floor to account for 5-inch quick-dry cushions, much thicker than the normal versions.
Yardbird uses Sunbrella fabric . An Olefin fabric is used by A group. Aluminum construction is used by the sets. The medium ones are created with steel. A woven apparel is used by nearly all sets. Some sets include a desk but the flame tables are still an option for $600 and up.
Jay Dillon made a folding duvet ($200) that, at the offseasonthat stands upright with all the cushions stored indoors. It sells on Amazon for about $ 259.
Yardbird is located at 6501 Cambridge St. at St. Louis Park. A grand opening will be held next week. Shipping prices are additional although the business sells through its site.